2024: ICEMAT 2024

Articles

• The Effect Of Location And Digital Marketing On Purchase Decisions At Greens Food And View Café Bandung

  Ine Aprianti,  Universitas Sangga Buana,  Indonesia

  Astry Fitriani Agustina,  Universitas Sangga Buana,  Indonesia

  Fahmi Damarjati Ruseka,  Universitas Sangga Buana,  Indonesia

  Ahmad Zulfahmi Ubaidillah,  Universitas Sangga Buana,  Indonesia

  Agrie Wahyudi Kharisman,  Universitas Sangga Buana,  Indonesia

  1-12

  DOI : https://doi.org/10.54099/icemat2024.v2i1.510
  

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  Abstract View: 192, PDF Download: 165

• Digital Marketing Strategies to Enhance Brand Awareness and Consumer Interest: A Case Study on Early Childhood Education Institutions

  Insany Sabarine,  Magister Management Universitas Widyatama,  Indonesia

  1-12

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  Abstract View: 229, PDF Download: 156

• The Influence of Work Family Conflict and Work Life Balance on The Performance of Female Employees at PT. XAP

  susan susilawati,  universitas sangga buana,  Indonesia

  Fitria Lilyana,  Universitas Sangga Buana,  Indonesia

  1-8

  DOI : https://doi.org/10.54099/icemat2024.v2i1.523
  

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  Abstract View: 184, PDF Download: 164

• The Relationship Between Regional Accounting Systems And Financial Accountability

  Welly Surjono,  Universitas Sangga Buana,  Indonesia

  Rima Dwijayanty,  Universitas Sangga Buana,  Indonesia

  Indri Gustirani,  Universitas Sangga Buana,  Indonesia

  Hetti Herawati,  Universitas Sangga Buana,  Indonesia

  1-6

  DOI : https://doi.org/10.54099/icemat2024.v2i1.469
  

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  Abstract View: 112, PDF Download: 91

• The Impact Of Government Regulation Number 55 Of 2022 And Account Representative Supervision On Msme Taxpayer Compliance

  Muhammad Taofik Ismail,  Universitas Sangga Buana,  Indonesia

  Hetti Herawati,  Universitas Sangga Buana,  Indonesia

  Senny Lusiana,  universitas Sangga Buana,  Indonesia

  Erni Sumarni,  Universitas Sangga Buana,  Indonesia

  1-8

  DOI : https://doi.org/10.54099/icemat2024.v2i1.520
  

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  Abstract View: 95, PDF Download: 94

• Impact Of Production Waste Utilisation (Reuse And Recycle) On Circular Economy A Case Study Of Waste Management In Food & Beverage Industry

  Sofyan Iskandar,  Widyatama University,  Indonesia

  Yenny Maya Dora,  Universitas Widyatama Bandung,  Indonesia

  1-7

  DOI : https://doi.org/10.54099/icemat2024.v2i1.447
  

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  Abstract View: 177, PDF Download: 107

• The Role of Digital Marketing for MSMEs in Indonesia

  Dedi Iskamto,  Telkom University,  Indonesia

  Mita Kharisma,  Telkom University,  Indonesia

  Rosa Lesmana,  Universitas Pamulang,  Indonesia

  1-12

  DOI : https://doi.org/10.54099/icemat2024.v2i1.265
  

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  Abstract View: 198, PDF Download: 81

• The Influence Of Brand Image And Product Quality On Purchasing Decisions At Cub Brand Clothing In Bandung

  Agrie Wahyudi Kharisman,  Universitas Sangga Buana,  Indonesia

  Hadi Ahmad Sukardi,  Universitas Sangga Buana,  Indonesia

  Ine Aprianti,  Universitas Sangga Buana,  Indonesia

  Ahmad Zulfahmi Ubaidillah,  Universitas Sangga Buana,  Indonesia

  Fahmi Damarjati Ruseka,  Universitas Sangga Buana,  Indonesia

  1-9

  DOI : https://doi.org/10.54099/icemat2024.v2i1.511
  

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  Abstract View: 138, PDF Download: 105

• Development of Women’s Empowerment in Building Sustainable Entrepreneurship at Jembarwangi Village: Opportunities and Challenges

  Nurhaeni Sikki,  FISIP, Uiversitas Sangga Buana YPKP,  Indonesia

  Ratna Deli Sari,  FISIP Universitas Sangga Buana YPKP,  Indonesia

  Hersusetiyati,  FISIP, Uiversitas Sangga Buana YPKP,  Indonesia

  Ajeng Nisa Kusuma ,  FISIP, Uiversitas Sangga Buana YPKP,  Indonesia

  Pupi Indriati Zaelani Zaelani,  FISIP, Uiversitas Sangga Buana YPKP,  Indonesia

  1-12

  DOI : https://doi.org/10.54099/icemat2024.v2i1.434
  

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  Abstract View: 87, PDF Download: 87

• The Role of Brand Image and Service in the Sustainability of Service Purchasing Decisions at PT. LESKATMELIN Bandung

  Hadi Ahmad Sukardi,  Universitas Sangga Buana,  Indonesia

  Erin Nurcahyani,  Faculty of Economics, Sangga Buana YPKP University Bandung ,  Indonesia

  Ahmad Zulfahmi Ubaidillah,  Faculty of Economics, Sangga Buana YPKP University Bandung ,  Indonesia

  Agrie Wahyudi Kharisman,  Faculty of Economics, Sangga Buana YPKP University Bandung ,  Indonesia

  1-11

  DOI : https://doi.org/10.54099/icemat2024.v2i1.478
  

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  Abstract View: 92, PDF Download: 51

• A Enterprise Risk Taking: A Systematic Literature Review Based on Francis and Holloway's Method

  Annisa Salsabila,  Widyatama University,  Indonesia

  1-8

  DOI : https://doi.org/10.54099/icemat2024.v2i1.470
  

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  Abstract View: 114, PDF Download: 186

• The Influence of Marketing Strategy and Service Quality Loyalty at PT. Bank Muamalat Indonesia Kopo Cash Office Consumer Loyalty

  Sri Nurtia Rahayu,  Universitas Sangga Buana,  Indonesia

  Tahmat Tahmat,  Universitas Sangga Buana Bandung,  Indonesia

  Abdul Fidayan,  Universitas Sangga Buana,  Indonesia

  1-10

  DOI : https://doi.org/10.54099/icemat2024.v2i1.522
  

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  Abstract View: 143, PDF Download: 99

• THE INFLUENCE OF E-SERVICE QUALITY AND BRAND TRUST ON REPURCHASE INTENTION OF ‘ UNGGUL JAYA’ BATIK PEKALONGAN PRODUCTS IN SHOPEE E-COMMERCE

  Faza Zhafira Purnama,  Widyatama Univesity,  Indonesia

  Radhitya Fiqri Fadillah,  Widyatama University,  Indonesia

  ariana Rachmawati,  Widyatama Univesity,  Indonesia

  1-11

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  Abstract View: 123, PDF Download: 75

• The The Effect Of Green Accounting On Profitability In Mining and Agriculture Sector Companies Listed On The Indonesian Stock Exchange In 2019-2021

  Erik Nugraha,   Universitas Sangga Buana,  Indonesia

  Yuliana Vanduwinata,   Universitas Sangga Buana,  Indonesia

  Indri Gustirani,  Sangga Buana University,  Indonesia

  R. Rita Avrianty ,   Universitas Sangga Buana,  Indonesia

  1-12

  DOI : https://doi.org/10.54099/icemat2024.v2i1.514
  

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  Abstract View: 147, PDF Download: 268

• The Influence of Corporate Social Responsibility (CSR) Disclosure and Political Connections on Firm Value

  Erik Nugraha,  Universitas Sangg Buana,  Indonesia

  Suci Lestari,  Universitas Sangg Buana,  Indonesia

  Anggi Putri Kusuma Wardini,  Sangga Buana University,  Indonesia

  R. Rita Avrianty,  Universitas Sangg Buana,  Indonesia

  1-11

  DOI : https://doi.org/10.54099/icemat2024.v2i1.444
  

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  Abstract View: 144, PDF Download: 165

• The Influence of Products Quality and Price on The Purchasing Decisions Process of Myrubylicious Bandung Fashion Products

  Dikky Ramdani,  Indonesia

  Eka Diana Putri,  Universitas Widyatama,  Indonesia

  Mariana Rachmawati,  Universitas Widyatama,  Indonesia

  1-12

  DOI : https://doi.org/10.54099/icemat2024.v2i1.501
  

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  Abstract View: 68, PDF Download: 116