Development of Women’s Empowerment in Building Sustainable Entrepreneurship at Jembarwangi Village: Opportunities and Challenges

Abstract

This study investigates the role of women’s empowerment through entrepreneurship in addressing economic and environmental challenges in Jembarwangi Village, West Java, a key cultivation area for the Gedong Gincu mango. Despite the region's potential as a major exporter, local farmers face economic limitations due to surplus production and post-harvest waste. To mitigate these issues, a women-led initiative has been introduced to process surplus mangoes into value-added products like mango chips. The findings emphasize the importance of collective action, technical support, and access to wider markets in sustaining rural entrepreneurship. Additionally, the study highlights the social and cultural impacts of women's economic participation, including shifts in gender roles and increased self-confidence. Theoretical implications suggest that rural women’s entrepreneurship enhances economic resilience. Practical applications of the findings indicate the need for sustained support, including training and market integration, to ensure the long-term success of such ventures. This research contributes to the literature on gender-inclusive rural development and entrepreneurship, demonstrating the potential for women in rural areas to drive local economic growth through innovative use of local resources and modern entrepreneurial practices.