THE INFLUENCE OF E-SERVICE QUALITY AND BRAND TRUST ON REPURCHASE INTENTION OF ‘ UNGGUL JAYA’ BATIK PEKALONGAN PRODUCTS IN SHOPEE E-COMMERCE

Abstract

The purpose of this study was to find out The Effect of E-Service Quality and Brand Trust on Repurchase Intentions for “Unggul Jaya” Batik Pekalongan Products on E-Commerce Shopee. The object of this research is “Unggul Jaya” Batik Pekalongan at Shopee E-Commerce with the consumer observation unit “Unggul Jaya” Batik Pekalongan at Shopee E-Commerce. The research method in this study is descriptive verification. Multiple linear regression hypothesis test. Research on data collection techniques for field research, questionnaires, and library research. The number of samples is 99 respondents. Research result is obtained that the variables E-Service Quality and Brand Trust have an effect on Repurchase Intention.