The Influence Of Brand Image And Product Quality On Purchasing Decisions At Cub Brand Clothing In Bandung

Agrie Wahyudi Kharisman; Hadi Ahmad Sukardi; Ine Aprianti; Ahmad Zulfahmi Ubaidillah; Fahmi Damarjati Ruseka

doi:10.54099/icemat2024.v2i1.511

The Influence Of Brand Image And Product Quality On Purchasing Decisions At Cub Brand Clothing In Bandung

Authors

Agrie Wahyudi Kharisman Universitas Sangga Buana
Hadi Ahmad Sukardi Universitas Sangga Buana
Ine Aprianti Universitas Sangga Buana
Ahmad Zulfahmi Ubaidillah Universitas Sangga Buana
Fahmi Damarjati Ruseka Universitas Sangga Buana

DOI:

https://doi.org/10.54099/icemat2024.v2i1.511

Keywords:

Brand Image, Product Quality, Purchase Decision

Abstract

This study aims to examine and analyze the effect of brand image and product quality on product purchasing decisions at the CUB Brand Clothing in Bandung. The method used in this research is the survey method. The data collection technique used a questionnaire instrument with a sample of 85 respondents who were taken by the proportional stratified random sampling method consisting of 45 samples of questionnaires online and 40 samples of offline store. The variables used in this study include purchasing decisions (Y) as the dependent variable, and the independent variables are brand image (X1) and product quality (X2).

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Published

22-12-2024

How to Cite

Kharisman, A. W., Sukardi, H. A., Aprianti, I., Ubaidillah, A. Z., & Ruseka, F. D. (2024). The Influence Of Brand Image And Product Quality On Purchasing Decisions At Cub Brand Clothing In Bandung. Adpebi Science Series, 2(1), 1–9. https://doi.org/10.54099/icemat2024.v2i1.511