The Role of Digital Marketing for MSMEs in Indonesia

Abstract

The success of Indonesian society is highly dependent on the success of micro, small, and medium enterprises. This sector is able to absorb a lot of labor and is able to open and provide business opportunities for people who will enter the world of micro to medium-scale businesses. The presence of micro, small, and medium enterprises can also be an alternative for consumers who need goods or services at more affordable prices. In order for competition between MSMEs and with business actors with larger capital to occur in a balanced manner, MSMEs certainly need a more strategy in terms of marketing. At this time, digital marketing is one of the effective solutions to help MSMEs in marketing their products. In the use of social media for example. Currently, MSME actors must have their social media accounts to make it easier to interact with customers or consumers. The reason is, not all MSME actors are skilled and utilize technology to increase their sales with digital marketing. This paper will explain digital marketing and provide a broad overview of marketing that is happening at this time.