Vol. 2 No. 1 (2024): 3rd AICMEST 2024

Articles

• Capital Structure and Asset Structure Decisions: Strategies for Improving Company Performance for Sustainable Business

  Juli Meliza ,  Sekolah Tinggi Ilmu Manajemen Sukma,  Indonesia

  Mulyani Mulyani,  Sekolah Tinggi Ilmu Manajemen Sukma,  Indonesia

  Vidya Fathimah,  Sekolah Tinggi Ilmu Manajemen Sukma,  Indonesia

  Syahrani Devi,  Sekolah Tinggi Ilmu Manajemen Sukma,  Indonesia

  Syahrida Khairani,  Universitas Sumatera Utara,  Indonesia

  1-8

  DOI : https://doi.org/10.54099/ass.v2i1.428
  

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  Abstract View: 113, PDF Download: 91

• Customer adoption of Chat GPT for web development and programming assistance in the Zimbabwe tech industry

  Alexander,  Telkom University,  Indonesia

  Sri Widiyanesti,  Telkom University,  Indonesia

  Indrawati Indrawati,  Telkom University,  Indonesia

  1-7

  DOI : https://doi.org/10.54099/ass.v2i1.415
  

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  Abstract View: 224, PDF Download: 113

• The Influence of Digital Payment, Use of Accounting Information and Financial Literacy on MSME Income in Bukittinggi City

  Zahra Nur Fadhilah,  ITB Haji Agus Salim Bukittinggi,  Indonesia

  M. Shama Putra,  ITB Haji Agus Salim Bukittinggi,  Indonesia

  Anne Putri,  ITB Haji Agus Salim Bukittinggi,  Indonesia

  https://orcid.org/0000-0003-2086-0908

  1-14

  DOI : https://doi.org/10.54099/ass.v2i1.424
  

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  Abstract View: 78, PDF Download: 47

• The Influence of Experiential Marketing, Brand Image and Location on Repurchase Intention in Lapau Kapau

  Dona Amelia,  Institut Teknologi dan Bisnis Haji Agus Salim,  Indonesia

  Ayu Febriana,  Haji Agus Salim Institute of Technology and Business, Bukititnggi,  Indonesia

  1-7

  DOI : https://doi.org/10.54099/ass.v2i1.408
  

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  Abstract View: 118, PDF Download: 112

• Analysis of Marketing Strategies Using SWOT Matrix and QSPM Methods

  Fathya Hasya Salsabila,  Telkom University,  Indonesia

  Heppy Millanyani,  Telkom University,  Indonesia

  Ardio Sagita,  Telkom University,  Indonesia

  1-10

  DOI : https://doi.org/10.54099/ass.v2i1.422
  

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  Abstract View: 159, PDF Download: 308

• Strengthening Digital Marketing and Social Ties for Sustainable Economic Growth and Community Well-being

  Indrawati Indrawati,  Telkom University,  Indonesia

  1-12

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  Abstract View: 183, PDF Download: 111

• The Effect of Competence, Independence and Work Experience Government Interent Supervisory Apparatus (APIP) on the Effectiveness of Supervision at the Inspectorate of Payakumbuh City

  Andra Septian,  Andalas University,  Indonesia

  Yulihasri,  Universitas Andalas,  Indonesia

  1-12

  DOI : https://doi.org/10.54099/ass.v2i1.419
  

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  Abstract View: 42, PDF Download: 58

• The Effect of Human Resources Competency, Understanding of Government Accounting Standards, Internal Control Systems, Utilization of Information Technology on The Quality of Financial Statements Government of Bukittinggi City

  Anne Putri,  ITB Haji Agus Salim Bukittinggi,  Indonesia

  Mardiah Hadayanti,  ITB Haji Agus Salim Bukittinggi,  Indonesia

  Ahmad Zuhri Siregar,  ITB Haji Agus Salim Bukittinggi,  Indonesia

  1-11

  DOI : https://doi.org/10.54099/ass.v2i1.429
  

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  Abstract View: 117, PDF Download: 59

• Measurement Tool For The Adoption Of ChatGPT In Educational Institutions In Kazakhstan

  Aisulu Zhakupova,  Telkom University,  Indonesia

  Indrawati Indrawati,  Telkom University,  Indonesia

  Sri Widiyanesti,  Telkom University,  Indonesia

  1-10

  DOI : https://doi.org/10.54099/ass.v2i1.416
  

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  Abstract View: 182, PDF Download: 109

• Measurement Tool for Analyzing the Influence of Brand Ambassador and Social Media Advertising on Brand Loyalty through Brand Trust of Wardah Indonesia

  Shafira Dina Kamila,  Telkom University,  Indonesia

  Indrawati Indrawati,  Telkom University,  Indonesia

  1-9

  DOI : https://doi.org/10.54099/ass.v2i1.426
  

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  Abstract View: 322, PDF Download: 382

• Measurement Tool for The Adoption of ChatGPT in Educational Institutions in Botswana

  Kutlo Letjani,  Telkom University,  Botswana

  Indrawati Indrawati,  Telkom University,  Indonesia

  Sri Widiyanesti,  Telkom University,  Indonesia

  1-11

  DOI : https://doi.org/10.54099/ass.v2i1.414
  

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  Abstract View: 339, PDF Download: 122

• The Influence of Social Media Advertisements And E-WOM Towards Consumer Purchase Intentions on Skintific

  Dita Fathima Salsabila,  Telkom University,  Indonesia

  Indrawati Indrawati ,  Telkom University,  Indonesia

  1-8

  DOI : https://doi.org/10.54099/ass.v2i1.423
  

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  Abstract View: 351, PDF Download: 275

• The Measurement Tool for Analyzing the Influence of e-WOM and Brand Image on Purchase Decision at Make Over Brands

  Nazwa Syarifudin,  Telkom University,  Indonesia

  Indrawati Indrawati,  Telkom University,  Indonesia

  1-7

  DOI : https://doi.org/10.54099/ass.v2i1.420
  

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  Abstract View: 252, PDF Download: 191

• Catalyst for Change: Women on Board and Its Effects on Sustainable Financing

  Ika Puspita Kristianti,  STIE YKPN Yogyakarta,  Indonesia

  1-15

  DOI : https://doi.org/10.54099/ass.v2i1.430
  

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  Abstract View: 204, PDF Download: 115

• The Employee Green Behavior and Green HR Practice, The Role of Transformational Green Leadership : A Review Literature

  Eka Risma Putri,  ITB HAS Bukittinggi,  Indonesia

  Fauziah Maharani,  Institut Teknologi dan Bisnis Haji Agus Salim Bukittinggi,  Indonesia

  1-11

  DOI : https://doi.org/10.54099/ass.v2i1.418
  

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  Abstract View: 129, PDF Download: 117