Customer adoption of Chat GPT for web development and programming assistance in the Zimbabwe tech industry

Alexander; Sri Widiyanesti; Indrawati Indrawati

doi:10.54099/ass.v2i1.415

Authors

Alexander Telkom University
Sri Widiyanesti Telkom University
Indrawati Indrawati Telkom University

DOI:

https://doi.org/10.54099/ass.v2i1.415

Keywords:

Chat GPT, Delone and Mclean Success Model, Web Development

Abstract

In Zimbabwe, 60% of programmers in the IT sector express concerns about the user interface (UI) and user experience (UX) design of the web development systems they use. Additionally, 70% of the country's IT sector faces challenges that affect service quality due to software bugs and inadequate web development protocols. According to the Zimbabwe Investment and Development Agency (ZIDA), developers introduce approximately 70 bugs per 1,000 lines of code, with bug fixes taking significantly longer than initial coding efforts, leading to substantial costs for companies. This research aims to analyze the factors influencing customer adoption of ChatGPT in web development by utilizing the DeLone and McLean Success Model as a theoretical framework.

Using IBM SPSS software for data analysis, 30 tech individuals who use ChatGPT for web development were surveyed. The pilot test confirmed the validity and reliability of the tool, which comprises 7 variables and 30 items, making it suitable for further research.

References

W. H. Delone and E. R. McLean, "The DeLone and McLean model of information systems success: A ten-year update", J. Manag. Inf. Syst., vol. 19, no. 4, pp. 9-30, Apr. 2020.

AI, C. O. (2023). Chatgpt by Open AI. Retrieved from Chatgpt by Open AI: https://openai.com/blog/chatgpt#:~:text=Authors&text=ChatGPT%20is%20a%20sibling%20model,at%20chat.openai.com.

AI, C. G. (2023). Chat Gpt Help. Retrieved from Chat GPT by Open AI : https://help.openai.com/en/articles/6783457-what-is-chatgpt#:~:text=How%20does%20ChatGPT%20work%3F,the%20model%20toward%20desired%20behavior.

Statista. (2023). Retrieved from Statista: https://www.statista.com/chart/29174/time-to-one-million-users/

IOT Anayltics . (2023). Retrieved from IOT Anayltics : https://iot-analytics.com/industry-4-0-in-5-stats/

dataxan. (2022). Retrieved from dataxan: https://dataxan.com/chatgpt-and-its-use-cases

The exchange Africa. (2023). Retrieved from The exchange Africa: https://theexchange.africa/tech-business/zimbabwe-ecocash-introduces-ai-powered-bot-to-improve-customer-experience

Arthur, F. (2023). Making the Marketing Concept Work. Harvard Business Review, 55-65.

Oke, A. O. (2015). Consumer Behavior towards Decision Making and Loyalty to Particular Brands.

Delone, W. H. (2003). The DeLone and McLean model of information systems success: A ten-year update".

L. Gao, K. A. (2015). Understanding consumers’ continuance intention towards mobile purchase: A theoretical framework and empirical study—A case of China. Understanding consumers’ continuance intention towards mobile purchase: A theoretical framework and empirical study—A case of China, 249-262.

Z.Shao. (2016). Impact of chief information officer’s strategic knowledge and structural power on enterprise systems success. Impact of chief information officer’s strategic knowledge and structural power on enterprise systems success, 43-64.

Park, Y. S. (2020 ). Himmelfarb Health Sciences Library, The George Washington UniversityHimmelfarb Health Sciences Library, The George Washington University Health Sciences Research CommonsHealth Sciences R. The Positivism Paradigm of Research. .

Research guides . (2023). Retrieved from USC Libraries : https://libguides.usc.edu/writingguide/quantitative

Chu, M.-N. (2022). Assessing the Benefits of ChatGPT for Business: An Empirical Study on Organizational Performance.

Statista. (2022). Retrieved from Statista: https://www.statista.com/statistics/1384324/chat-gpt-demographic-usage

Indrawati, Yones, P. C., & Muthaiyah, S. (2022). eWOM via the TikTok application and itsinfluence on the purchase intention of somethinc product. Asia Pasific Management

Review, 174-184.

Indrawati. (2015). Metode Penelitian Manajemen dan Bisnis : Konvergensi Teknologi

Komunikasi dan Informasi. Bandung: Refika Aditama.