The Influence of Product Quality on Purchase Decisions for Second Branded Clothing at Hendra Store Gedebage, Bandung

Abstract

The demand for used clothes continues to increase from year to year, one of the shops that sells used clothes is Toko Hendra store which is located in the Gedebage market in Bandung, apparently experiencing a decline in sales over a period of 3 years. The quality of a product is one of the many factors that can influence decisions. purchase. This research aims to find out how product quality influences the decision to purchase second-hand (second branded) clothing at the Hendra Store Gedebage Bandung. This research is descriptive and verifiable with a quantitative approach, the research methods used are validity testing, reliability testing, descriptive statistical analysis, classical assumption testing, simple linear analysis, coefficient of determination, and hypothesis testing.