The Influence of Tourist Perception and Motivation on Interest in Revisiting Beach Attractions Oysters Padang Pariaman Regency

Abstract

Padang Pariaman Regency is a regency in West Sumatra Province, Indonesia. The capital city of Padang Pariaman
Regency is Parit Malintang. Through the Tourism Office, several tourism objects in Padang Pariaman Regency
continue to be developed, because they have different values from other regional attractions, one of which is the
Oyster Beach tour in Ulakan Tapakis. Besides being a tourist attraction, it can also have an impact on local revenue
(PAD) in the tourism sector.
The type of research used in this research is associative research with a quantitative approach. The number of
respondents in this study were 100 people. Collecting data by distributing questionnaires using a Likert scale. The
data analysis technique used is multiple linear regression.
Based on the results of partial research on interest in revisiting, the tcount value is 5.501 with df = 100-3
= 97, so ttable is 1.660. Based on these data, tcount > t table or 5.501 > 1.660 and the value (sig = 0.000 < 0.05) so
that H2 is accepted and H0 is rejected. So it can be concluded that the motivation of tourists has a positive and
significant effect on the interest in revisiting the Oyster Beach Tourism Object. The linear regression coefficient of
the tourist perception variable partially on the interest in revisiting the value of tCount 2.137 with df = 100-3 = 97 then
tTable 1.660. Based on these data, tCount > t Table or 2.137 > 1.660 and the value (sig = 0.035 < 0.05) so that H1 is
accepted and H0 is rejected. So it can be concluded that the perception of tourists has a positive and significant effect
on the interest in revisiting the Oyster Beach Tourism Object.
Based on the F test, it is known that the fCount IS 16.998 with df = 100-3 = 97, so fTable is 3,090. Based on
these data, fCount>fTable or 16.998> 3.090 and the value (sig = 0.000 <0.05) then H3 is accepted and H0 is rejected.
So it can be concluded that the perception of tourists and the motivation of tourists simultaneously have a positive
and significant effect on the interest in revisiting the Oyster Beach Tourism Object. The value of the coefficient of
determination r-square is 26%, this means that the contribution of tourist perceptions and motivation of tourists to
the interest of repeat visits is 26% while the remaining 74% is influenced by other variables.