EZE, Ikechukwu. Brand Experience and Customer Retention By Soft Drink Firms: A Study Of Coca Cola And 7up Bottling Companies In South Eastern Nigeria. Journal of Digital Economy and Management Practices, [S. l.], v. 2, n. 2, p. 96–106, 2026. DOI: 10.54099/jdemp.v2i2.580. Disponível em: https://adpebipublishing.com/index.php/ijdemp/article/view/580. Acesso em: 2 oct. 2026.