Adpebi Science Series

The Effect of Organizational Commitment, Work Discipline and Locus of Control on the Performance of Employees of the Production Department of PT. Nusantara Beta Farma Padang Pariaman

2024-11-09T12:01:45+07:00

Human resources are an important factor that cannot be separated from an organization or company.
Human resources are also the key to determining the development of an organization and act as drivers, thinkers
and planners to achieve organizational goals, so companies must pay attention to the performance of all
employees. This research aims to determine the influence of organizational commitment, work discipline and
locus of control on employee performance in the production section of PT. Nusantara Beta Farma Padang
Pariaman. This research uses associative research. The population and sample in this research were all
employees in the production department of PT. Nusantara Beta Farma Padang Pariaman, totaling 67 employees
with a sampling technique using Non-Propability Sampling, namely a saturated sampling technique. Data
collection techniques use questionnaires.
Based on the SPSS calculation results from the t test, the Organizational Commitment variable tcount >
ttable or 2.266 > 1.669 (sig = 0.027 < 0.05) means that H1 is accepted and H0 is rejected. So it can be concluded
that Organizational Commitment has a positive and significant effect on Employee Performance at PT. Nusantara
Beta Farma Padang Pariaman. In the Work Discipline variable tcount > ttable or 6.070 > 1.669 (sig = 0.000 <
0.05) meaning that H2 is accepted and H0 is rejected. So it can be concluded that the Work Discipline variable
has a positive and significant effect on employee performance. In the Locus of Control, variable tcount > ttable
or 2.170 > 1.669 (sig = 0.034 < 0.05) meaning that H3 is accepted and H0 is rejected. So it can be concluded
that the Locus of Control variable has a positive and significant effect on employee performance.
The results of the f test show that if fcount > ftable then H4 is accepted and H0 is rejected and vice versa
if fcount < ftable then H4 is rejected and H0 is accepted. Based on table 4.15 of the f test, it is known that the
fcount value is 25,483 and the ftable value is 2,751 so that H4 is accepted and H0 is rejected with a significant
value of 0.000 (<0.05). This means that together the variables Organizational Commitment, Work Discipline and
Locus of Control influence the employee performance of PT. Nusantara Beta Farma Padang Pariaman.
The R-square value is 0.548, meaning that the percentage influence of Organizational Commitment,
Work Discipline and Locus of Control on PT. Nusantara Beta Farma Padang Pariaman Employee Performance
is 54.8% while the remaining 45.2% is influenced by other variables not examined in this research. So it can be
concluded that Organizational Commitment, Work Discipline and Locus of Control influence the Performance of
Employees in the Production Department of PT. Nusantara Beta Farma Padang Pariaman

The Influence of Tourist Perception and Motivation on Interest in Revisiting Beach Attractions Oysters Padang Pariaman Regency

2024-11-09T12:38:05+07:00

Padang Pariaman Regency is a regency in West Sumatra Province, Indonesia. The capital city of Padang Pariaman
Regency is Parit Malintang. Through the Tourism Office, several tourism objects in Padang Pariaman Regency
continue to be developed, because they have different values from other regional attractions, one of which is the
Oyster Beach tour in Ulakan Tapakis. Besides being a tourist attraction, it can also have an impact on local revenue
(PAD) in the tourism sector.
The type of research used in this research is associative research with a quantitative approach. The number of
respondents in this study were 100 people. Collecting data by distributing questionnaires using a Likert scale. The
data analysis technique used is multiple linear regression.
Based on the results of partial research on interest in revisiting, the tcount value is 5.501 with df = 100-3
= 97, so ttable is 1.660. Based on these data, tcount > t table or 5.501 > 1.660 and the value (sig = 0.000 < 0.05) so
that H2 is accepted and H0 is rejected. So it can be concluded that the motivation of tourists has a positive and
significant effect on the interest in revisiting the Oyster Beach Tourism Object. The linear regression coefficient of
the tourist perception variable partially on the interest in revisiting the value of tCount 2.137 with df = 100-3 = 97 then
tTable 1.660. Based on these data, tCount > t Table or 2.137 > 1.660 and the value (sig = 0.035 < 0.05) so that H1 is
accepted and H0 is rejected. So it can be concluded that the perception of tourists has a positive and significant effect
on the interest in revisiting the Oyster Beach Tourism Object.
Based on the F test, it is known that the fCount IS 16.998 with df = 100-3 = 97, so fTable is 3,090. Based on
these data, fCount>fTable or 16.998> 3.090 and the value (sig = 0.000 <0.05) then H3 is accepted and H0 is rejected.
So it can be concluded that the perception of tourists and the motivation of tourists simultaneously have a positive
and significant effect on the interest in revisiting the Oyster Beach Tourism Object. The value of the coefficient of
determination r-square is 26%, this means that the contribution of tourist perceptions and motivation of tourists to
the interest of repeat visits is 26% while the remaining 74% is influenced by other variables.

The Influence of Destination Image and Positioning Strategy Against the Decision to Visit Tourists to Pagang Island Tourist Attraction in Sungai Pisang Village, Padang City

2024-11-08T14:58:42+07:00

This study aims to find out how the Destination Image variable and Positioning Strategy affect the decision to visit the Pagang Island Tourist Attraction in Sungai Pisang Village, Padang City. The type of data used in this study is quantitative in the form of questionnaires from visitors to the Pagang Island Tourist Object in Sungai Pisang Village, Padang City. The population used in this study is all Visitors to the Pagang Island Tourist Attraction in Sungai Pisang Village, Padang City. With a sample of 100 visitors. The results of the t-test showed that Destination Image and Positioning Strategy had a positive and significant effect on the decision to visit the Pagang Island Tourist Object in Sungai Pisang Village, Padang City The results of the F-Test showed that the variables of Destination Image and Strateggi Positiioning together had a positive effect on the decision to visit the Pagang Island Tourist Object in Sungai Pisang Village, Padang City. From the results of the determinant coefficient analysis, the R Adjusted Square (R2) value was obtained of 0.340, which means that 34% of the variables of the decision to visit can be explained by the variables Destination Image and Strateggi Positiioning, while the rest (66%) can be explained by other variables that are not studied in this study.

The Effect of Affiliate Marketing, Price Discounts and Live Streaming Shopping on The Buying Interest of Wardah Products (Kahf Facial Wash) on The Shopee Marketplace

2024-11-08T15:45:53+07:00

This study aims to analyze how affiliate marketing, price discounts, and live streaming shopping simultaneously and
partially affect the buying interest of Wardah products (Kahf Facial Wash) on the Shopee Marketplace. Based on the
results of the SPSS calculation from the t-test, the Affiliate Marketing variable is calculated > ttable or 6.284 > 1.653
and the sig value is 0.000 < 0.05, meaning that H1 is accepted and H0 is rejected. So it can be concluded that Affiliate
Marketing has a positive and significant effect on the Interest in Buying Wardah Products (Kahf Facial Wash) on the
Shopee Marketplace. In the Price Discount variable, the calculation > ttable or 7.151 > 1.653 and the sig value of
0.000 < 0.05 means that H2 is accepted and H0 is rejected. So it can be concluded that Price Discount has a positive
and significant effect on the Interest in Buying Wardah Products (Kahf Facial Wash) on the Shopee Marketplace. In
the Live Streaming Shopping variable, the ttable < count or 1.355 < 1.653 and the sig value is 0.177 > 0.05, meaning
that H3 is rejected and H0 is accepted. So it can be concluded that Live Streaming Shopping does not have a significant
effect on the Interest in Buying Wardah Products (Kahf Facial Wash) on the Shopee Marketplace. The sampling
technique uses a purposive sampling technique, using the Slovin formula so that a sample of 180 people was obtained.
The F test is known to have a value of 152,777 > 2.666 with a significant value of (sig = 0.000 < 0.05). So in this
study, the independent variables together affect the dependent variables. The determination coefficient was obtained
with a result of 0.723 which means that the percentage of influence of affiliate marketing, price discount and live
streaming shopping has an influence on the Interest in Buying Wardah Products (Kahf Facial Wash) on the Shopee
Marketplace in students of the Faculty of Economics and Business, Baiturrahmah University by 72.3%, while the
remaining 27.7% is influenced by other variables that were not studied in the study.

The Effect of Price and Service Quality on Customer Satisfaction of Lion Air Padang Flight Service Users

2024-11-08T14:46:05+07:00

This study aims to find out how the influence of price variables and service quality on customer
satisfaction of Lion Air Padang flight service users. The type of data used in this study is using uantitative data in the form of questionnaires from Lion Air (Padang-Jakarta) customers. The sample used in this study was Lion Air customers with the route (Padang-Jakarta) as many as 106 respondents.
The results of the t-test show that price and service quality have a positive effect on customer satisfaction with a t-value calculated for the price of 4.465 with (sig 0.000<0.05), Service Quality with a t-value calculated 2.953 with (sig 0.004<0.05) with df=106-3=103, then t table 1.659 is obtained.
The results of the F test show that price and service quality together (simultaneously) have a positive
effect on customer satisfaction of Lion Air Padang flight service users with the results of the F test knowing that the F value is calculated > from the F table or 20.683 > 3.08, with a significant value of 0.000 (p<0.05). From the results of the determinant coefficient analysis, an R-Square value of 0.287 was obtained, which means that 28.7% of the variables of price and quality of service can be explained by price and quality of service, while the remaining 71.3% is influenced by other factors outside the variables used in this study.

The Effect Of Green Marketing And Corporate Social Responsibility On The Purchase Decision Of Le-Minerale Products In Smti Padang Vocational School Students

2024-11-09T12:31:27+07:00

A purchase decision is an action that consumers really take in deciding or overcoming problems to buy an item
after considering various alternatives that exist. There are several factors that affect consumers in purchasing decision-
making behavior, including Green Marketing and Corporate Social Responsibility. The purpose of this study is to find out
the extent of the influence of Green Marketing and Corporate Social Responsibility on the decision to Purchase Le-
Minerale Products in SMK SMTI Padang students. The research method used is a quantitative descriptive method. The
population in this study is students of SMK SMTI Padang who make purchases of Le-Minerale products. The sample in
this study is 86 respondents. The data analysis technique in this study is multiple linear regression consisting of a partial
test (t-test), a simultaneous test (f-test), and a determinant coefficient (R-Square). The results of the Green Marketing
variable t-test, tcalculated > ttable or 2.540 > 1.663. with a significant value (sig=0.013 < 0.05) meaning that H1 was
rejected and H0 was accepted. Meanwhile, the Corporate Social Responsibility variable is calculated < ttable or 1.233 <
1.663, with a significant value (sig=0.221 > 0.05) meaning that H2 is rejected and H0 is accepted. Based on the F test, it is
known that the value of f is calculated > f table or 12.198 > 3.103 and the significance of f = 0.000 < 0.05. This means that
H3 is accepted and H0 is rejected. This means that (simultaneously) the variables of Green Marketing and Corporate Social
Responsibility have a positive and significant effect on the purchase decision of Le-Minerale products in SMK SMTI
Padang students.

The Influence of Hedonic Shopping Value, Price Discount, and Store Atmosphere Against Impulse Buying Dayumart Consumers Sumatra Padang

2024-11-08T15:37:47+07:00

This study aims to find out how the influence of hedonic shopping value, price discount, and store atmosphere on impulse buying in Dayumart Sumatra Ulak Karang Padang consumers. The sampling technique uses a purposive sampling technique, using the Lemeshow formula so that a sample of 96 people was obtained. The F test is known that the value of 18.038 > f table is 3.09 with a significance value of 0.000 or (0.000 < 0.05). So in this study, the independent variables together affect the dependent variables. The determination coefficient was obtained with a result of 0.370. This means that the variables of hedonic shopping value, price discount, and store atmosphere can explain the impulse buying variables in 37% of Dayumart Sumatra Ulak Karang Padang consumers. The remaining 63% was explained by other variables that were not observed in this study.

The Effect of Earning Per Share, Net Profit Margin, and Operating Cash Flow on Stock Prices in Food and Beverage Sector Companies Listed on the IDX for the 2018-2022 Period

2024-11-09T12:15:26+07:00

This study aims to test the Effect of Earning Per Share, Net Profit Margin, and Operating Cash Flow on
Stock Price. Based on the results of the hypothesis testing conducted in this study, it can be concluded that partially
Earning Per Share has a significant positive effect on the Stock Price with a calculated value of 7.713 > t table 1.703 and
a significant amount of 0.00 < 0.05 so that the H1 hypothesis can be accepted. Ner Profit Margin has a significant
positive effect on the Stock Price with a t-value of 5.284 > t table 1.703 and a significant amount of 0.000 < 0.05 so that
the H2 hypothesis can be accepted. The size of the company has a positive effect on the Stock Price where the value
of t is calculated at 1.801 > t table 1.703 and is significant at 0.076 > 0.05 so that the H3 hypothesis is rejected. Earning Per
Share, Net Profit Margin, and Operating Cash Flow to the stock price with a value of f calculated 52.325 > f table 2.98 and
significant 0.000 < 0.05 so that the H4 hypothesis can be accepted. So it can be concluded that Earning Per Share
(X1), Net Profit Margin (X2), and Operating Cash Flow (X3) to the Stock Price (Y) obtained the value of the
determination coefficient written R Square of 0.707, it can be explained that the proportion of Earning Per Share, Net
Profit Margin, and Operating Cash Flow to the Stock Price is 70.7% while the remaining 29.3% is influenced by other
factors other than the variables used in this study.

THE INFLUENCE OF FINANCIAL LITERACY AND CUSTOMER TRUST ON INTEREST IN SAVING AT BANK NAGARI BRANCH KOTO BARUDHARMASRAYA REGENCY

2024-11-08T15:31:13+07:00

This study aims to determine the influence of financial literacy and customer trust on the interest in saving by respondents domiciled in Dharmasraya district. The sampling technique uses a simple random sampling technique, using the slovin formula so that a sample of 100 people is obtained. Research data collection technique through questionnaire with Likert scale. Based on the results of the calculation of the SPSS program application from the t-test, the financial literacy variable was obtained with a tcount of -2.219 and a value (sig= 0.029< 0.05) with df=100-3 = 97, then a table of 1.660 was obtained. From the above results, it can be seen that tcal< ttable or - 2,219<1,660 means that Ha is accepted and H0 is rejected. Therefore, it can be concluded that financial literacy has a positive and significant effect on the interest in saving by respondents domiciled in Dharmasraya district with a sig value = 0.029< 0.05. The customer trust variable with a calculation of 4,400 and a value (sig=0.000< 0.05) with df =100-3 = 97, then a table t of 1,660 was obtained. From the results above, it can be seen that tcal> ttable or 4,400 > 1,660 means that Ha is accepted and H0 is rejected. Therefore, it can be concluded that customer trust has a positive and significant effect on the interest in saving by respondents domiciled in Dharmasraya district. The F test was known that the value of Fcal> Ftable was 10.259>3.09 with a significance value of 0.000 or (0.000 < 0.05). So in this study, the independent variables together affect the dependent variables. The determination coefficient was obtained with a result of 0.175. This means that the variables of financial literacy and customer trust can explain the variable of saving interest by respondents domiciled in Dharmasraya district by 17.5%. The remaining 82.5% was explained by other variables that were not observed in this study.

The Effect of Price and Promotion on Honda Beat Customer Loyalty (Case Study on Honda Saudara Motorcycle Dealership in Solok City)

2024-11-09T12:03:32+07:00

Customer loyalty is a positive attitude given by consumer satisfaction with a product or company which is
manifested by the behavior of intending to buy again or who have made repeated purchases to recommend it to anyone
they know.
This study aims to see the influence of price and promotion on customer loyalty at Honda Saudara Motor
Dealers in Solok City.
This type of research is an associative research where it aims to find out the relationship between two or more variables
by taking a sample of 100 respondents. The data collection technique in this research is using a questionnaire with a
Likert scale. Based on the results of the calculation of the SPSS program application from the t-test, a price variable
was obtained with at-value of -3.369 < t, table 1.660 and a sig value of 0.001 < 0.05 so that H1 was rejected and H0 was
accepted. In the promotion variable, the value of tis calculated at 5.583 > ttable is 1.660 and the sig value is 0.000 < 0.05 so
that H1 is accepted and H0 is rejected.
The results of the F test of significant probability Fcalculated 20.819 > Ftable 3.090 with a significant value of
0.000 < 0.05 so that this means that the price has a negative effect on customer loyalty and the promotion has a positive
and significant effect on Honda Beat customer loyalty at Honda Brother Motor Dealers in Solok City.
In this study, the determination coefficient is 0.300 or 30%. Where price variables and promotions have an
effect of 30% on Honda Beaat customer loyalty at Honda Saudara Motor Dealers in Solok City. Meanwhile, the other
70% was influenced by other variables that were not discussed by the researcher in his study.

Bitcoin As Innovative Technology: Security, and Decentralization

2024-12-14T19:56:32+07:00

Bitcoin is one of the greatest innovations in modern financial technology. Bitcoin allows financial transactions to be conducted without the presence of financial institutions and is run by a decentralized peer-to-peer network. Due to the security and decentralization associated with Bitcoin, this digital currency has attracted the interest of many people around the world. However, behind all of its technological sophistication, Bitcoin also faces several challenges in Indonesia. Some of the problems that Indonesia faces include regulation, volatility, scalability, security, education, environment, and the legality of Bitcoin. The novelty of Bitcoin continues to evolve with the emergence of many new cryptocurrencies that try to address the problems found in Bitcoin, such as Ethereum and Ripple. Nevertheless, Bitcoin remains one of the most stable and popular cryptocurrencies in the world today. The purpose of our paper titled "Bitcoin as an Innovative Technology: Security, Decentralization, and Applications in the Future" is due to the fact that for the past three years, Bitcoin has caused a great sensation in both the real and virtual world, even though Bitcoin has been around since 2009, discovered by someone named Satoshi Nakamoto. Everyone is talking about Bitcoin. Therefore, our group wants to conduct research through a Systematic Literature Review on the future prospects of Bitcoin as a currency in the virtual world.

The Effect Of The Implementation Of Customer Relationship Management, Increasing Experiental Marketing, And The Application Of Religiosity On The Loyalty Of Diversification Savings Customers Of Bank Nagari Syariah Olo Padang Branch

2024-11-08T15:01:38+07:00

This study aims to determine the influence of the Implementation of Customer Relationship Management, Increasing Experiental Marketing, and the Application of Religiosity on the Loyalty of Bank Nagari Syariah Diversification Savings Account Olo Padang Branch. The sampling technique uses a sampling technique, using the Slovin formula so that a sample of 97 people was obtained. The Customer Relationship Management variable (X1) with a tcal value of 2.365 and a value of (Significant = 0.016 <0.05) with (df= n-k, then n= number of respondents, k= number of research variables) df= 97-4=93, then a table of 1.661 was obtained. This means that H1 is accepted, so it can be concluded that Customer Relationship Management has a positive and significant effect on the customer loyalty of Bank Nagari Olo Padang Branch. The Experiental Marketing variable (X2) with a tcal value of 1.890 and a value of (Significant = 0.047<0.05) with (df= n-k, then n= number of respondents, k= number of research variables) df= 97-4=97, then a table of 1.661 was obtained. This means that H2 is accepted, so it can be concluded that Expeiental Marketing has a positive and significant effect on Customer Loyalty of Bank Nagari Syariah Olo Padang Branch. The Religiosity variable (X3) with a tcal value of 2.258 and a value of (Significant = 0.011 <0.05) with (df= n-k, then n = number of respondents, k = number of research variables) df= 97-4=93, then a table of 1.661 was obtained. This means that H3 is accepted, so it can be concluded that Customer Relationship Management has a positive and significant effect on the Customer Loyalty of Bank Nagari Syariah Olo Padang Branch. The F test is known that the value of
fcal is 5.751 >from the ftable 2.70 and the significance of f = 0.006 < 0.05, meaning that H4 is accepted. It can be said that the Implementation of Customer Relationship Management, Increasing Experiental Marketing, and the Implementation of Religiosity have a positive and significant effect on the Customer Loyalty of Bank Nagari Syariah Diversified Savings Account Olo Padang Branch. This means that the variables of Customer Relationship Management Implementation, Increasing Experiental Marketing, and Implementation of Religiosity can explain the variable of Customer Loyalty of Bank Nagari Syariah Diversification Savings Bank Olo Padang Branch, by 22.4%. The remaining 77.6% was explained by other variables that were not observed in this study.

The Influence of Social Media, Brand Image and Location on the Decision to Stay at Imelda Hotel Kota Padang

2024-11-08T15:47:38+07:00

This study aims to determine the influence of social media, brand image and location on the decision to stay at imelda hotel in Padang city. The sampling technique uses an accidental sampling technique, using the Slovin formula so that a sample of 100 people is obtained. The F test was known that the value of fcal was 68,653 >from ftable 2.70 and the significance of f = 0.000 < 0.05, meaning that H4 was accepted and H0 was rejected. It can be said that Social Media, Brand Image, and Location simultaneously have a positive and significant effect on the decision to stay at Imelda Hotel. This means that social media variables, brand image and attraction location can explain the variables of the decision to stay at imelda hotels in Padang city, by 68.2%. The remaining 31.8% was explained by other variables that were not observed in this study.

The Effect of Workload, Discipline and Work Safety on the Performance of Employees of the Padang City Civil Police Unit (SATPOL PP)

2024-11-08T14:54:15+07:00

In today's era of uncertainty, various challenges arise in efforts to manage human resources in the government
sector, where human resource management (HRM) holds an important battle in the success and efficiency of the
implementation of public services in the government environment. The purpose of this study is to determine the influence
of Workload, Discipline and Work Safety on the Performance of Employees of the Padang City Civil Police Unit
(SATPOL PP). Satpol PP in the Padang City area, West Sumatra. The type of research used in this study is associative
research with a quantitative approach. The population in this study is all Contract Employees (No PNS) in the Padang City
Civil Service Police Unit (SATPOL PP). The sample in this study amounted to 80 respondents. The technique of collecting
research data through questionnaires uses a Likert scale. The data analysis technique in this study is multiple linear
regression.
Based on partial statistical analysis of the Workload variable with a tcount value of 3.283 > ttable 1,665 with a
value (Significant = 0.008 <0.05) This means that the workload has a positive and significant effect on the performance
of the Employees of the Padang City Civil Police Unit. Work Discipline Variable (X2) with a tcount value of 2.084>ttable
1,665 with a value (Significant = 0.041 <0.05) This means that Work Discipline has a positive and significant effect on
the Performance of Employees of the Padang City Civil Police Unit. Occupational Safety Variable (X3) with a calculated
value of 2.183> ttable 1.665 with a value (Significant = 0.048 <0.05) This means that occupational safety has a positive
and significant effect on the performance of employees of the Padang City Civil Service Police Unit.
The result of F that the value of Fcal> Ftable with a value of 1.463 > 3.1 respectively with a significant value of
(0.031) < 0.05 which means that Workload, Discipline and Occupational Safety simultaneously or together have a
significant positive effect on the Performance of Employees of the Padang City Civil Police Unit (SATPOL PP).

The Role of Halal Certification in Increasing the Interest of Muslim Consumers in Halal Tourism Destinations

2024-11-09T12:36:10+07:00

This research examines the role of halal certification in increasing the interest of Muslim consumers in halal tourism
destinations. Through a qualitative literature review approach, this study explores the impact of halal certification on
the perceptions and preferences of Muslim consumers in choosing halal tourism destinations. Analysis of various
literature sources reveals that halal certification plays a crucial role in building trust and confidence among Muslim
consumers regarding the products and services offered in the context of tourism. It is also found that halal certification
can enhance the image and attractiveness of halal tourism destinations, as well as provide assurance to Muslim
consumers regarding the fulfillment of religious needs and regulations during their travels. The practical implications
of this research support the importance of halal certification as a marketing strategy in attracting Muslim consumers
to visit halal tourism destinations. In conclusion, this study provides valuable insights for the tourism industry and
halal certification organizations in understanding the dynamics of the market and the needs of Muslim consumers in
the context of halal tourism.

The Influence of Brand Equity and Product Quality on Cimory Yoghurt Squeeze Purchase Decisions in Koto Tangah District, Padang City

2024-11-08T15:40:37+07:00

This study aims to find out how the variables of Brand Equity and Product Quality affect the purchase decision of cimory yoghurt squeeze in Koto Tangah Padang District. The type of data used in this study is quantitative in the form of questionnaires from cimory consumers in Koto Tangah District. The population used in this study is all cimory consumers in Padang City. The results of the t-test showed that Brand Equity and Product Quality had a positive and significant effect on the decision to purchase cimory yoghurt squeeze in Koto Tangah Padang District with a t-value calculated for Brand Equity with a t-value of 5,503>t table 1,661 and a sig value of 0.000< 0.05 and Product Quality with a t-valueof 2,558> ttable 1.661 and a sig value of 0.012<0.05 with df 96-3 = 93, then the table t of 1.661 is obtained. The results of the F-test showed that the variables of Brand Equity and Product Quality together had a positive
and significant effect on the decision to purchase cimory yoghurt squeeze in Koto Tangah Padang District with the results of the F test knowing that fcalculated 29,237 > from ftable 3.09 and the significance of f = 0.000 was less than 0.05. From the results of the determinant coefficient analysis, the R Adjusted Square (R2) value was obtained of 0.386, which means that 38.6% of the variables of purchase decisions can be explained by the variables Brand Equity and Product Quality, while the rest (61.4%) can be explained by other variables that are not examined in this study.

The Effect Of Work Discipline And Employee Loyalty On Employee Performance Of The HR & General Department Of PT. Semen Padang

2024-11-04T13:14:51+07:00

This study aims to determine the influence of work discipline and employee loyalty on employee performance of the Department of Human Resources & General Affairs of PT. Semen Padang. This type of research is a causal associative type. The population of this study refers to all employees of the Department of Human Resources & General Affairs of PT. Semen Padang is 60 employees. The determination of the number of samples in this study uses a saturated sampling technique, so that the sample of this study is all employees in the Department of Human Resources & General Affairs of PT. Semen Padang. The results of the t-test showed that
work discipline with a ttable > ttable value or 2,430 > 1,672 with a significant value of 0.018 < 0.05, that work discipline had a positive and significant effect on the performance of employees of the Department of Human Resources & General Affairs of PT. Semen Padang. The results of the t-test of employee loyalty variables with a t-count value of > ttable or 6.449 > 1.672 with a significant value of 0.000 < 0.05, that employee loyalty has a positive and significant effect on the performance of employees of the Department of Human Resources & General Affairs of PT. Semen Padang. The results of the F test are known to have a value of 29,016 and a value of 3.15
with a significant value of 0.000 < 0.05. This result means that together (simultaneously) the variables of work discipline and employee loyalty have an influence and significantly on the performance of employees of the Department of Human Resources & General Affairs of PT. Semen Padang.

The Effect of Profitability, Liquidity, and Company Size on Debt Policy in Food and Beverage Companies Listed on the Stock Exchange for the 2018-2022 Period

2024-11-09T12:17:36+07:00

This study aims to examine the Influence of Profitability, Liquidity, and Company Size on Debt Policy.
Based on the results of the hypothesis testing conducted in this study, it can be concluded that partially profitability
has a significant positive effect on debt policy with a calculated t value of 6.326 > t table 1.661 and a significant 0.00 <
0.05 so that the H1 hypothesis can be accepted. Liquidity has a significant positive effect on debt policy with a t-value
of 4.455 > t table 1.661 and a significant 0.000 < 0.05 so that the H2 hypothesis can be accepted. The size of the company
has a positive and significant effect on the debt policy where the value of t is calculated 4.597 > t table 1.661 and is significant
by 0.00 < 0.05 so that the H3 hypothesis is accepted. Profitability, Liquidity, and Company Size simultaneously had
a positive and significant effect on debt policy with a value of 41.759 > table 2.70 and a significant 0.000 < 0.05 so that the H4
hypothesis could be accepted. Therefore, it can be concluded that Profitability (X1), Liquidity (X2), and Company
Size (X3) simultaneously have a positive and significant effect on Debt Policy (Y) obtained the value of the determination
coefficient written R Square of 0.579, it can be explained that the magnitude of the proportion of the influence of
profitability, liquidity, and size The company's debt policy was 57.9% while the remaining 42.1% was influenced by
other factors outside the variables used in this study.

Hedonistic Shopping Motivation and Price Discounts for Impulsive Purchases of Shopee e-Commerce Users Baiturrahmah University Students

2024-11-08T15:35:12+07:00

The growth of e-commerce in Indonesia has developed, judging from marketing activities, purchases consist of two types, namely planned purchases and unplanned purchases. Impulse purchases are a consumer attitude that can certainly increase the company's profits. The purpose of this study is to find out how the influence of hedonistic shopping motivation and price discounts on impulse purchases of e-commerce users of Baiturrahmah University students. The type of research used in this study is ssociative research with a quantitative approach. The population in this study is students who use Shopee e-commerce at Baiturrahmah University. The sample in this study amounted to 97 respondents. The research data collection technique was through a questionnaire using a Likert scale. The data analysis technique in this study is multiple linear regression. Based on partial statistical analysis, the hedonistic shopping motivation variable was obtained t calculated 7.299 > t table 1.661 with a sig value (0.000 < 0.050) meaning that H1 was accepted and H0 was rejected, so it can be concluded that hedonistic shopping motivation has a positive and significant effect on the impulse purchase of Shopee e-commerce users Baiturrahmah University students. The price discount variable was obtained t calculated 1.473 < t table 1.661 with a sig value (0.144 > 0.050) meaning that H2 was rejected and H0 was accepted, so it can be concluded that price discount has no effect on the impulse purchase of hopee e-commerce users of Baiturrahmah University. The results of the F test were known that the f value was calculated as 53.894 > f table 3.09 with a sig value (0.000 < 0.050), meaning that H3 was accepted and H0 was rejected. It can be concluded that hedonistic shopping motivation and price discounts simultaneously have a positive and significant effect on the impulse purchase of Shopee e-commerce users of Baiturrahmah University students.

The Effect of E-Service Quality and E-Trust on E-Customer Loyalty on Non-Cash Transaction Users of the Shopee Application Mediated by E-Satisfaction In Jambi Province

2024-11-09T12:05:07+07:00

This study aims to determine the Influence of E-Service Quality and E-Trust on E-Customer Loyalty of Non-
Cash Transaction Users in the Shopee Application Mediated by E-Satisfaction in Jambi Province. The sampling
technique uses a purposive sampling technique, using the Lemeshow formula so that a sample of 96 people was obtained.
Research data collection techniques through online questionnaires (googe form) with a Likert scale. Based on
the results of the calculation using the Partial Least Square (PLS) research tool. The results of the research from the data
testing that have been carried out show that (1) E-Service Quality has a significant influence on E-Satisfaction,
(2) E-Trust has a significant influence on E-Satisfaction. The results of the study on (3) E-Service Quality did not have
a significant effect on E-Customer Loyalty. (4) E-Trust does not have a significant effect on E-Customer Loyalty. (5) E-
Satisfaction has a significant influence on E-Customer Loyalty. As well as (6) E-Service Quality has a significant
influence on E-Customer Loyalty through E-Satisfaction and (7) E-Trust has a significant influence on E-Customer
Loyalty through E-Satisfaction.
This means that the variables e-service quality and e-trust can explain the e-satisfaction (Z) variable of non-
cash transaction users in the Shopee application in Jambi Province by 70.7%, the remaining 29.3% is influenced by other
variables that are not observed in this study. Furthermore, the variables e-service quality and e-trust can also explain the
e-customer loyalty (Y) variable of non-cash transaction users in the Shopee application in Jambi Province by 85.4% and
the remaining 14.6% influenced by other variables that are not observed in this study.

The Influence of Marketing Communication and Service Quality on the Satisfaction of Tourists of Air Manis Beach in Padang City, West Sumatra

2024-11-08T15:28:42+07:00

The problem in this study is how the influence of marketing communication and service quality on the satisfaction of tourists at Air Manis Beach in Padang City, West Sumatra. This study aims to determine the influence of marketing communication and service quality on the satisfaction of tourists at Air Manis Beach in Padang City, West Sumatra. The types of research used are quantitative and associative. The population in this study is all consumers at Air Manis Beach in Padang City, West Sumatra and the sample in this study is 96 respondents. The sampling technique used in this study is the accidental sampling technique. The analysis method used is multiple regression analysis. The results of this study show that based on the results of the t-test on the Marketing communication variable, it has a positive and significant effect on the satisfaction of Tourists of Air Manis Beach, Padang City, West Sumatra. This is evident from the result where the t-value is calculated 5.022 and the value (sig = 0.000 < 0.05). With df = 96-3 = 93 obtained atable of 1.985, from the above results it can be seen that the tcount > table is 5.022 >1.985, this shows that Ha is accepted and Ho is rejected. So marketing communication has an effect on tourist satisfaction. The Service Quality Variable has a positive and significant effect on the satisfaction of Tourists of Air Manis Beach, Padang City, West Sumatra. This is evident from the result where the t-value is calculated 4.872 and the value (si g = 0.000 < 0.05). With df =96-3 = 93 obtained a table of 1.985, from the above results it can be seen that the tcount > table 4.872 >1.985, this shows that Ha is accepted and Ho is rejected. So the quality of service affects tourists. Based on the results of the F test, the value of Fcal was obtained 87.024 > 3.094,
meaning that marketing and service quality together have a positive and significant effect on the variable of tourist satisfaction. The value of the determinant coefficient (R-Square) obtained was 0.668 or 66.8%. This figure shows that 66.8% of tourist satisfaction (bound variable) can be explained by marketing communication and service quality. The remaining 33.2% was influenced by other factors that were not explained in this study.