Adpebi Science Series

The Effect Of Location And Digital Marketing On Purchase Decisions At Greens Food And View Café Bandung

Ine Aprianti — 2025-01-11

This research aims to determine and analyze the factors that influence purchasing decisions at Greens food and view cafe Bandung. This research is quantitative research with descriptive methods. The population of this research is consumers of Greens food and view cafe Bandung. The sampling technique used is incidental sampling based on a calculation of 100 respondents. The types and sources of data used are primary and secondary data. Data collection techniques use questionnaires whose validity and reality have been tested. The data analysis techniques used to answer the hypothesis are multiple linear regression test, t test, F test, correlation and determination (R2). The results of this research show that simultaneously the Location and Digital Marketing variables have a positive and significant effect on purchasing decisions at Green Food and View Cafe Bandung. Partial test of location variables and digital marketing has a positive and significant effect on purchasing decisions at green food and view cafe Bandung. The level of closeness coefficient of determination (R2) is 38.8% and the remainder is influenced by other factors not discussed in this research.

Digital Marketing Strategies to Enhance Brand Awareness and Consumer Interest: A Case Study on Early Childhood Education Institutions

Insany Sabarine — 2024-12-22

The increasing competition and diverse educational methods within the early childhood education sector necessitate innovative approaches to educate the market and attract enrollment. Digital marketing has emerged as a powerful tool for institutions to enhance brand awareness, engage with potential parents, and boost enrollment rates. This study aims to analyze the impact of digital marketing strategies on brand awareness and consumer interest, focusing on Early Childhood Education institutions. Using a qualitative research approach, this study analyzes internal data and relevant literature to assess the effectiveness of digital marketing tactics such as social media, digital advertising, and SEO. The findings reveal that implementing these strategies has significantly enhanced brand visibility, increased consumer engagement, and substantially increased program enrollment. This research underscores the critical role of digital marketing in boosting brand awareness, attracting potential customers, and ultimately fostering growth within the early childhood education sector.

The Influence of Work Family Conflict and Work Life Balance on The Performance of Female Employees at PT. XAP

susan susilawati — 2024-12-22

Human resources play a crucial role in companies to enhance value by assisting organizations in developing and retaining a quality workforce. Along with the growth of the global economy, there is a resulting equality between women and men in the workforce. Being a woman who works while also having an important role in the family tends to face difficulties in meeting the demands of work and family that often conflict with each other. The purpose of this research is to describe and analyze the influence of work-family conflict and work-life balance on the performance of female employees at PT.XAP. This research uses a descriptive associative method with a survey approach in the form of distributing questionnaires to female employees at PT. XAP, with a sample size of 52 employees using random sampling techniques. (Simple Random Sampling). The results of this study indicate that there is a significant influence of work-family conflict and work-life balance on the performance of female employees; There is a negative and significant impact of work-family conflict on the performance of female employees; There is a positive and significant impact of work-life balance on the performance of female employees. Women employees who have a good work-life balance will be able to work well because they possess high self-control to manage family and work issues

The Relationship Between Regional Accounting Systems And Financial Accountability

Welly Surjono — 2024-12-22

Regional governments are required to report their financial responsibilities following applicable provisions. Regional autonomy began with Law Number 22 of 1999 and Amendment Number 32 of 2004, and fiscal transparency is very important.

The purpose of local government is to advance public welfare through service, empowerment, development, and competitiveness. Financial reporting must be timely, effective, and consistent with government accounting standards.

The purpose of this study is to determine the impact of the implementation of state accounting standards on the accountability of regional financial management at the BPKD office. State accounting standards are expected to strengthen the financial responsibility of regions and BPKD. This study focuses on the BPKD office to ensure targeted and high-quality research

The Impact Of Government Regulation Number 55 Of 2022 And Account Representative Supervision On Msme Taxpayer Compliance

Muhammad Taofik Ismail — 2024-12-15

This study aims to examine the impact of Government Regulation Policy No. 55 of 2022 and Account Representative Supervision on MSME Taxpayer Compliance. This study uses a quantitative approach with a descriptive method. The population in this study is 2,833 MSME Taxpayers registered at KPP Pratama Bandung Cicadas, with a sample of 100 MSME Taxpayers who have a gross turnover of <4.8M. The data used are secondary data from the annual report and primary data with data collection using research instruments in the form of questionnaires that are distributed directly to MSME taxpayers. Data analysis uses statistical tests obtained with the help of SPSS 25 with the test of research instrument test, classical assumption test, multiple linear regression test, F test and T test and Determination Coefficient Test. The results of the study stated that Government Regulation Policy No. 55 of 2022 and Account Representative (AR) Supervision had an effect on MSME Taxpayer Compliance by 61.2%.

Impact Of Production Waste Utilisation (Reuse And Recycle) On Circular Economy

Sofyan Iskandar — 2024-12-22

This research examines the implementation of circular economy in the dairy processing industry through the utilization of production waste. With waste volumes reaching 700 tons per year and handling costs of IDR 180 million, the dairy industry faces significant challenges in waste management. This study uses a case study approach to analyse the effectiveness of a program to reuse and recycle dairy production waste into economically valuable animal feed. The research methodology used descriptive analysis of pre- and post-program operational data as well as evaluation of socio-environmental impacts. The results showed that the implementation of circular economy not only significantly reduced waste handling costs, but also created added value for all stakeholders in the dairy industry value chain. The program successfully transformed the waste burden into productive resources, supported environmental sustainability, and improved the welfare of partner farmers through the provision of quality animal feed at affordable prices. The study generated a circular economy implementation framework that can be replicated by similar industries, emphasizing the importance of innovation and collaboration in creating sustainable solutions to industrial waste management challenges

The Role of Digital Marketing for MSMEs in Indonesia

Dedi Iskamto — 2024-12-24

The success of Indonesian society is highly dependent on the success of micro, small, and medium enterprises. This sector is able to absorb a lot of labor and is able to open and provide business opportunities for people who will enter the world of micro to medium-scale businesses. The presence of micro, small, and medium enterprises can also be an alternative for consumers who need goods or services at more affordable prices. In order for competition between MSMEs and with business actors with larger capital to occur in a balanced manner, MSMEs certainly need a more strategy in terms of marketing. At this time, digital marketing is one of the effective solutions to help MSMEs in marketing their products. In the use of social media for example. Currently, MSME actors must have their social media accounts to make it easier to interact with customers or consumers. The reason is, not all MSME actors are skilled and utilize technology to increase their sales with digital marketing. This paper will explain digital marketing and provide a broad overview of marketing that is happening at this time.

The Influence Of Brand Image And Product Quality On Purchasing Decisions At Cub Brand Clothing In Bandung

Agrie Wahyudi Kharisman — 2024-12-22

This study aims to examine and analyze the effect of brand image and product quality on product purchasing decisions at the CUB Brand Clothing in Bandung. The method used in this research is the survey method. The data collection technique used a questionnaire instrument with a sample of 85 respondents who were taken by the proportional stratified random sampling method consisting of 45 samples of questionnaires online and 40 samples of offline store. The variables used in this study include purchasing decisions (Y) as the dependent variable, and the independent variables are brand image (X1) and product quality (X2).

Development of Women’s Empowerment in Building Sustainable Entrepreneurship at Jembarwangi Village: Opportunities and Challenges

Nurhaeni Sikki — 2024-12-15

This study investigates the role of women’s empowerment through entrepreneurship in addressing economic and environmental challenges in Jembarwangi Village, West Java, a key cultivation area for the Gedong Gincu mango. Despite the region's potential as a major exporter, local farmers face economic limitations due to surplus production and post-harvest waste. To mitigate these issues, a women-led initiative has been introduced to process surplus mangoes into value-added products like mango chips. The findings emphasize the importance of collective action, technical support, and access to wider markets in sustaining rural entrepreneurship. Additionally, the study highlights the social and cultural impacts of women's economic participation, including shifts in gender roles and increased self-confidence. Theoretical implications suggest that rural women’s entrepreneurship enhances economic resilience. Practical applications of the findings indicate the need for sustained support, including training and market integration, to ensure the long-term success of such ventures. This research contributes to the literature on gender-inclusive rural development and entrepreneurship, demonstrating the potential for women in rural areas to drive local economic growth through innovative use of local resources and modern entrepreneurial practices.

The Role of Brand Image and Service in the Sustainability of Service Purchasing Decisions at PT. LESKATMELIN Bandung

Hadi Ahmad Sukardi — 2024-12-22

This study aims to test the hypothesis of the influence of brand image and service quality on service purchasing decisions at the electricity engineering competency certification agency PT LESKATMELIN Bandung City. The research method used is quantitative with a descriptive analysis approach. Data was collected through interviews and filling out questionnaires to service user customers at PT LESKATMELIN Bandung City. The results showed that partially brand image has a positive and significant influence on purchasing decisions and service quality has a positive and significant influence on purchasing decisions. The results of the study simultaneously show that brand image and service quality together have a positive and significant influence on service purchasing decisions at the electricity engineering competency certification agency PT. LESKATMELIN Bandung City. This research has a contribution to the company as well as knowledge in the field of management, especially marketing and can be used as further reference material in this field.

A Enterprise Risk Taking: A Systematic Literature Review Based on Francis and Holloway's Method

Annisa Salsabila — 2024-12-15

Enterprise Risk Taking (ERT) is a critical aspect of corporate strategy that influences organizational growth, innovation and competitiveness. This study systematically examines the factors influencing Enterprise Risk Taking (ERT) using Francis and Holloway's Literature Review methodology. This paper synthesizes findings from recent literature on the internal and external determinants of ERT. The review categorizes these factors to elucidate the complex interactions impacting corporate risk-taking behaviors. Results indicate that a firm’s risk appetite is significantly shaped by both structural and environmental variables, with internal governance and managerial perspectives playing crucial roles. Additionally, external market conditions and regulatory constraints are found to moderate ERT in response to economic fluctuations and industry volatility. This review contributes to the literature on ERT by offering insights for policymakers and corporate leaders to develop effective risk management strategies tailored to their specific contexts, adaptable risk management strategies tailored to dynamic business environments.

The Influence of Marketing Strategy and Service Quality Loyalty at PT. Bank Muamalat Indonesia Kopo Cash Office

Sri Nurtia Rahayu — 2024-11-19

Islamic Commercial Banks have contributed to encouraging the transformation of the Indonesian economy, competition is increasing between banks. Certainly triggers the need for superior marketing for each bank and costumer loyalty, such as at PT. Bank Muamalat Indonesia Kopo Cash Office, it is felt that costumer loyalty is still low due to the lack of costumers to recommend to others. The purpose of this study was to determine and analyze simultaneously and partially the effect of marketing strategies and service quality on customer loyalty at PT Bank Muamalat Indonesia Kopo Cash Office. This research is descriptive and verification research with a quantitative approach method. The population was 1502 customers with a sampling of 94 respondents. The research instrument used was a questionnaire and the data analysis research model used multiple linear regression analysis, correlation coefficient, coefficient of determination and hypothesis testing and the data was processed using the SPSS version 26 application. Based on the results obtained, it shows that the hypothesis test simultaneously marketing strategy and service quality have a significant effect on customer loyalty at PT Bank Muamalat Indonesia Kopo Cash Office.

THE INFLUENCE OF E-SERVICE QUALITY AND BRAND TRUST ON REPURCHASE INTENTION OF ‘ UNGGUL JAYA’ BATIK PEKALONGAN PRODUCTS IN SHOPEE E-COMMERCE

Faza Zhafira Purnama — 2024-12-22

The purpose of this study was to find out The Effect of E-Service Quality and Brand Trust on Repurchase Intentions for “Unggul Jaya” Batik Pekalongan Products on E-Commerce Shopee. The object of this research is “Unggul Jaya” Batik Pekalongan at Shopee E-Commerce with the consumer observation unit “Unggul Jaya” Batik Pekalongan at Shopee E-Commerce. The research method in this study is descriptive verification. Multiple linear regression hypothesis test. Research on data collection techniques for field research, questionnaires, and library research. The number of samples is 99 respondents. Research result is obtained that the variables E-Service Quality and Brand Trust have an effect on Repurchase Intention.

The The Effect Of Green Accounting On Profitability In Mining and Agriculture Sector Companies Listed On The Indonesian Stock Exchange In 2019-2021

Erik Nugraha — 2024-12-23

This research aims to test and analyze the influence of Green Accounting on profitability in mining and agricultural companies listed on the Indonesia Stock Exchange. The sample in this study used a purposive sampling method, data was obtained from 16 mining and agricultural companies in 2019-2021. This research method uses a panel data approach, namely the Random Effect Model. Data processing in this research uses Eviews 12. Based on the results of data processing, the data shows a significant negative influence between the Green Accounting variable (X) on Profitability (Y). Causes of these negative impacts may involve additional investments in environmentally friendly practices, compliance with strict environmental regulations, and additional operational costs associated with environmental conservation efforts.

The Influence of Corporate Social Responsibility (CSR) Disclosure and Political Connections on Firm Value

Erik Nugraha — 2024-12-23

The objective of this study is to examine and evaluate the impact of corporate social responsibility (CSR) disclosure and political connections on firm value. This study employs a quantitative approach. The sample for this study was obtained using the purposive sampling method. A total of 28 companies in the LQ 45 category, listed on the Indonesia Stock Exchange (IDX), were selected for analysis over the 2020-2022 period (84 observations). The data utilized in this study are secondary in nature. The analysis method employed is panel data regression analysis, facilitated by the EViews 12 application. The results of this study indicate that the variable of Corporate Social Responsibility (CSR) Disclosure has a positive and significant effect on the company's value, with a probability value of 0.0037. The influence of political connections on the firm value was not statistically significant (p-value = 0.4593). However, the simultaneous effect of corporate social responsibility (CSR) disclosure and political connections on the firm value was found to be positive and statistically significant (p-value = 0.010997).

The Influence of Products Quality and Price on The Purchasing Decisions Process of Myrubylicious Bandung Fashion Products

Dikky Ramdani Kusdiat — 2024-12-17

The purpose of this study was to determine The Influence of Product Quality and Price on the Purchasing
Decision Process of Myrubylicious Bandung Fashion Products. This type of research is quantitative research. The
research method used is descriptive and verification. The sampling method used by the author in this study is the Non-
Probability Sampling method. The sample used was 100 respondents. Data processing is done by multiple linear
regression analysis, hypothesis testing and coefficient of determination. Based on the results of the study, it was found
that the product quality variable (X1) and price variable (X2) simultaneously had a significant effect on the purchasing
decision process at Myrubylicious Bandung. The results based on the partial hypothesis test show that Product Quality
(X1) has a significant effect on the Purchasing Decision Process and the Price variable (X2) has a significant effect
on the Purchase Decision Process. Based on the results of the study simultaneously showed that product quality and
price had a significant effect on the purchasing decision process, namely 40.80% and the remaining 59.20% were
influenced by other factors outside of this study.