The Implementation of Brand Activation Design Program For Application Pos aja!

Abstract

Changes in the business environment require companies to make adjustments in everything, one of which is business regulations to ensure the effectiveness of the business they run. Brand activation is aimed at achieving the company's business development targets and encouraging the growth of certain service products through the company's efforts to influence actual or potential consumers. The aim of the research is to determine the implementation of the Pos Aja application brand activation. The research method used is qualitative research with a descriptive approach. PT Pos Indonesia innovated to carry out brand activation activities for the Pos Aja application! so that the application is better known to the public and can increase the Company's sales. The aim of the research is to determine the implementation of the Pos Aja application brand activation. The research method used is qualitative research with a descriptive approach with data collection technique is carried out by observation and literature study. The research results show that Brand Activation can introduce products, maintain consumer loyalty to the company's products, and increase sales of the company's products and the brand activation of application the Pos Aja! from PT Pos Indonesia which using social media engagement with brand ambassador Atta Halilintar could build  interaction with customer.